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How to End a Business Presentation & Get People to Act

Learn how to conclude a digital presentation with impact. Discover what should be on the last slide of the presentation and ditch the "Thank you" slide forever.

Dominika Krukowska

8 minute read

How to end a presentation
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Short answer

What should be the last slide of a presentation?

The last slide of your presentation should be a next step slide with a call-to-action, not a thank-you slide. It should direct readers to act on what they have learned - by trying a product, donating, visiting a place, etc.

It’s also an opportunity to build a relationship with your audience by inviting them to connect with you on social media or book a call.Blog

Concluding your presentation with a thank-you slide is a bad idea

Imagine a general addressing his knights before a battle. He gives a moving speech that gets the men fired up. He describes the great purpose of their sacrifice and the glory of victory. The warriors are roaring and raising their swords.

Then the general tells them he thanks them for coming, turns, and goes.

With no idea where the enemy is or when the battle will take place the men take their gear and go home. The end.

That’s what happens when you end with a thank you slide. Your audience was hooked. They identified with your ideas, they were moved by your story, and they wanted more. But they didn’t know where to get it. You left them hanging.

This is where many presentations miss the mark.

What this means is that ending with a thank-you may leave potential connections, collaborations, or sales to simply drift away.

So contrary to common belief that is not how to conclude a presentation.

This blog post will show you how to use the last slide of your presentation to guide your audience toward meaningful actions for them and for you.

Let’s dive in!

What to say on the last page of a presentation?

You should end your presentation by saying what your audience should do with what you’ve told them. Whatever it is, make it immediate and easy to do.

Get them to take a small next step so that they will be more likely to be on their way toward a beneficial outcome for them and for you.

What you say at the conclusion of your presentation should guide your audience toward a clear next step.

Ask for something like booking a demo, signing up for a newsletter, or leaving their email for further communication, anything that starts them in the direction you’re aiming for.

Our analysis of 100K presentation sessions revealed an unignorable fact:

Presentations that contained a singular, clear next step had a conversion rate 27% higher than those that simply ended with "thank you".

Impact of adding next steps on avg. deck conversion rate for a demo call:

What are the main types of slides to end a presentation?

The final slide of a presentation is more than just a conclusion; it's your last chance to engage your audience and guide them toward action.

6 types of final slides:

  1. Thank you slide: A traditional ending, but often a missed opportunity.
  2. Quotes slide: Inspires your audience with a thought-provoking quote.
  3. Pricing slide: Clearly presents your product or service’s cost.
  4. Benefits slide: Summarizes the key advantages of your proposition.
  5. FAQ slide: Addresses common questions and resolves doubts.
  6. Next step slide: The most impactful type, guides your audience toward a clear action.

Now, let’s dive deeper into what goes into each of these presentation slides and see some real-life examples.

Best examples of how to end a presentation

The last slide you use to conclude your presentation should be gauged towards the original purpose for which it was made.

Ask yourself what was the goal for making the presentation in the first place, and choose the slide that best serves that goal.

Here are some of the most common examples of how to end a presentation:

Thank you slide

It's a common practice to end a presentation with a simple "Thank you" slide. It's polite, it's traditional, and it seems like the perfect way to wrap up. In reality, however, it can often be a missed opportunity.

When you end with a "Thank you" slide, you're essentially closing the conversation. You're not giving your audience any direction on what they should do next. This can lead to lost opportunities for both you and your audience.

Instead of a "Thank you" slide, consider using your final slide to guide your audience toward a specific action.

Whether it's trying a product, joining a cause, or connecting with you, a clear call-to-action can make a world of difference. It will turn a passive audience into active participants, and an informative presentation into an actionable one.

Here’s what a passive ‘Thank you’ slide looks like versus an actionable one:

Thank you slide
Generic 'Thank you' slide
Next steps slide
Next steps/CTA slide

Quotes slide

Knowing how to end your presentation with a powerful quote can leave your audience thinking about your message long after it ends, change their perspective, and even occasionally inspire someone to act.

The type of quote you choose should align with your presentation's purpose and audience.

Here are a few quote types to consider:

  • Inspirational quotes: These are great for motivating your audience or sparking creativity. Choose a quote from a well-known figure that aligns with your presentation's theme.

  • Industry expert quotes: Quotes from respected industry experts can add credibility to your presentation and reinforce your points.

  • Customer testimonials: If you're presenting a product or service, a positive quote from a satisfied customer can be very persuasive.

  • Company founders quotes: A quote from a company leader can provide insight into the company's values and mission.

Here’s an example of a quotes slide:

Quotes slide example

NOTE: A quote is good to help carry your message for longer, but it is not a good way to generate a desired behavior. If you want to influence behavior, your last slide must be clear and concrete with what you want your audience to do. A quote doesn’t provide such a clear path for action.

Pricing slide

This last slide is particularly useful for proposals, RFPs, SaaS decks, or big-ticket items.

A pricing slide should provide a clear, transparent breakdown of your product or service's cost. Ensure the pricing structure is easy to understand, and highlight any special offers or discounts.

To make it more effective, consider using data visualization components like tables or charts to present your pricing information.

Here’s an example of a pricing slide:

Pricing slide example

Benefits slide

A benefits slide is your chance to remind your audience of the value you're offering. It's about reinforcing your key message and making sure your audience understands what they stand to gain.

Use bullet points for clarity and emphasis, and try to tailor the benefits to the specific needs or pain points of your audience.

Remember, benefits are not just features; they're the positive outcomes your audience can expect. So make them clear, make them relevant, and make them compelling.

A benefits slide can be paired with a next step slide to use the benefits in order to spark the motivation to take the next step.

Here’s an example of a benefits slide:

Benefits slide example

FAQ slide

A FAQ slide is the equivalent of ending your presentation speech with a Q&A session. It's about addressing common questions or concerns your audience might have.

This resolves doubts and saves you or your team the hassle of clearing some of these questions personally. It also shows that you understand and care about your audience's concerns.

Don't overdo your FAQs to the point that you're drowning your audience in information - keep it light and engaging and consider grouping related questions together.

Here’s an example of a FAQ slide:

FAQ slide example

Next step slide

A next step slide is your chance to guide your audience to the next step in your relationship, be it to advance in your buyer journey, get active in your community, or donate to your cause.

Here are the most common types of next step slides:

  • Contact slide: Make it easy for your audience to reach out to you. Make sure to provide your email, website, and social media details. Double-check that your contact information is up-to-date.

  • Calendar slide: If you want your audience to schedule a meeting, you can embed your calendar directly in your deck to make the process as seamless as possible.

  • Further reading slide: It’s particularly useful for white papers and case studies, as you can include links to external resources. This can help your audience understand your topic in greater depth and see the research or data behind your presentation.

  • Signup slide: If you're selling a product or service, invite your audience to sign up. Make the signup process simple and quick. This can be a great way to convert interested audience members into customers or subscribers directly from your sales presentation or product one-pager.

  • Sign document slide: For proposals and RFPs, provide a clear path for your audience to sign the necessary documents. Use secure and user-friendly digital signing tools. This can help you close deals more quickly and efficiently.

  • Subscribe slide: Invite your audience to subscribe to your newsletter, e-magazine, or e-learning platform. To make it more compelling, consider highlighting the benefits of subscribing or offering a freebie for new subscribers.

  • Donate slide: If you're representing an NGO or political campaign, guide your audience toward making a donation. To make it more effective, consider sharing how their donation will be used or telling a story that resonates with your cause.

Here’s an example of a next step slide:

Next step slide example

What to avoid when concluding a digital presentation?

  • Don’t be vague: Be clear about the next steps or actions you want your audience to take.

  • Don’t overload them with Information: Don't drown your audience in details at the end.

  • Don’t conclude with a passive statement: Thanking your audience or giving a Tl;Dr style conclusion will leave your audience passive. Activate and engage them by making your final slide actionable. Don't forget to invite questions or further interaction.

  • No personal touch: Tailor your ending to your audience for a lasting impact.

How to encourage engagement at the end of my presentation?

To encourage engagement at the end of your presentation, prompt your audience to interact. Do this by including a call-to-action, like signing up for a newsletter, booking a demo, or following you on social media. Make it easy and enticing for them to stay connected.

How long should the conclusion of my presentation be?

The conclusion of your presentation should be concise yet impactful. Aim for 1-2 slides that summarize key points, inspire action, and leave a lasting impression on your audience. A great slide duo to conclude with is your Benefits slide followed by your Next step slide.

Create your presentation from a template

Your digital presentation is your ticket to impactful communication. Instead of grappling with static, uninspiring slides, why not transform your presentation into an engaging experience?

Turn your key messages into an immersive journey, captivating your audience from the first slide to the last with our interactive last slide templates.

Grab a template and end your presentation with a bang!

last slide of a powerpoint presentation
Last slide of presentation - Image & Next steps
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Last slide of template - book a meeting
Last slide in presentation - Book a meeting
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Final slide of template -CTA buttons - Visit site or book a meeting
Last slide with buttons - Calendar app - Image BG
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Last slide of presentation template - CTA - Embedded calendar
Last slide of presentation with video & CTA
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Last slide of template
Last slide of presentation - Book meeting & personal photo
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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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