How to create exceptional marketing collateral?
Let’s face it, creating impactful campaigns that capture the hearts and wallets of your customers is not an easy task. It takes a lot of time, effort, and a whole lot of coffee.
But don't worry, we're here to help! Grab a pen and paper, and let's get started on crafting marketing collateral that will make your brand shine!
1) Customers are the most important aspect of your marketing strategy
That's why you should focus your marketing collateral on them, not on your company. By highlighting the benefits they'll receive from your product or service, and addressing any pain points they may have, you'll be able to create a deeper connection with them.
2) Next, let's talk about design
You know what they say, "A picture is worth a thousand words." And in the case of marketing, a well-designed image or graphic can be worth even more!
Make sure your design is visually appealing and easy to understand. Use images and graphics that complement the copy and make it more engaging.
3) Now, let's talk about interactivity
Gone are the days when marketing materials were just a one-way street. Instead of creating static materials, think about ways to make them interactive.
This could include adding quizzes, polls, or other interactive elements that encourage engagement.
Not only will this make your marketing materials more fun and entertaining, but it will also give you valuable insights into your customer's interests and preferences.
4) Storytelling is a powerful tool in marketing
It allows you to connect with your customer on an emotional level and create a deeper connection with them.
Use storytelling to share your brand's story, and highlight how your product or service can help your customer achieve their goals. Imagine, instead of just selling a product, you're offering them a solution to a problem or a way to fulfill a dream.
5) Aligned message across all marketing collateral types
This means that whether your customer is reading a blog post, watching a video, or scrolling through your social media, they should be receiving the same message.
This consistency will help to build trust and establish your brand as a credible source of information. Plus, it'll save you time and effort trying to come up with different messages for different platforms.
4. Social media posts
Social media posts are like a wild card in a deck of cards - they can be played in a variety of ways to give your business a winning hand. From Dove’s #ShowUs campaign to Chipotle’s TikTok challenges, there is no limit to what can be accomplished with a well-crafted social media post.
Posting regularly will keep your audience engaged and build a strong following, but you'll also want to be strategic about when you post. Don't be afraid to experiment and try posting at different times of the day to see what works best for your audience.
The benefits of social media posts include:
However, negative comments and reviews can damage your reputation. Businesses also need to be aware of the ever-changing algorithms of social media platforms, which can make it difficult to predict the reach and engagement of your posts.
But don't let that discourage you! With the right strategy and tools, you can create a social media recipe that will have your audience coming back for seconds.
Top tools to aid your social media strategy:
Example of a successful social media strategy:
Spotify is a prime example of how effective social media marketing can be. Show of hands, is there anyone who hasn’t been bombarded with screenshots of people’s Spotify Wrapped highlights? (Apparently the best 3 words to describe my afternoon music are Mayhem, Angst, and Melancholy…)
It's like a musical version of a yearbook, reminding you of all the memories you've made with your favorite songs. It’s a genius example of how a simple yet clever idea can create a viral marketing campaign that keeps users excited and engaged all year round.
How to create a social media strategy:
For more tips on how to get started, including what metrics to track and a free template, check out Hootsuite’s guide on how to create a social media strategy in 9 easy steps.