Brochures have come a long way since their humble beginnings as simple folded sheets of paper. Back in the day, brochures were mainly used to provide information about a company's products or services in a compact and easy-to-digest format.
But now, with the rise of digital technologies, brochures have also become an essential part of a company's digital marketing strategy.
Imagine yourself in a trade show, you're walking around and collecting brochures from different exhibitors. But, as soon as you leave the trade show, what do you do with them? You might keep a few that caught your attention, but most likely you'll end up leaving them in a hotel room or throwing them away.
With digital brochures, you can simply store them in your phone or laptop and refer to them at any time. And the design possibilities are endless - you can add interactive elements, videos, and even links to landing pages.
Challenges of using brochures:
Brochures can be costly to produce, especially if you want to make them interactive or with videos.
They can be easily ignored or forgotten if not properly designed or targeted to the right audience.
Digital brochures can be easily lost in a sea of digital clutter if not properly distributed and promoted.
Key metrics to track the success of a brochure:
Click-through rate: This measures the number of people who clicked on the links within your digital brochure. A high click-through rate means that your brochure's content is engaging and relevant to your target audience.
Bounce rate: This measures the number of people who viewed your digital brochure and then quickly left. A high bounce rate could indicate that your brochure's content is not relevant or interesting to your target audience.
Conversion rate: This measures the number of people who took a desired action after viewing your digital brochure, such as making a purchase or filling out a form. A high conversion rate means that your brochure is effectively driving leads and sales.
Shares: This measures the number of people who shared your digital brochure with others. Alot of shares means that your brochure's content is valuable and shareable.
Tools to create brochures:
With so many tools available on the market, it can be overwhelming to choose the best one to create your digital brochure. But don't worry, we've got you covered. While many people still prefer using static software like Microsoft Publisher or PDF to create their brochures, the real magic happens when you go interactive.
If you want to take your brochure to the next level and add interactive elements like videos, animations, or smart CTAs, you’ll need to use interactive software such as Adobe InDesign or Venngage.
Here's a great example of an interactive brochures with a wow factor: