Brand Guidelines Templates That Tell Your Story

What makes Storydoc better than PowerPoint or PDF?

With your same-old PowerPoint brand guidelines presentation design, you’ll never stand out, let alone engage.

Decision-makers and investors have seen beautiful brand guidelines PPTs and PDFs a thousand times before. Though pretty, they’re still static, dull, and hard to understand.

Storydoc’s interactive brand identity presentation slides bring your content to life with animation, annotation, and narration that tell a story, not just present information.

What is the goal of a brand guidelines template?

The primary goal of a brand guidelines template is to provide a cohesive and standardized framework for presenting and communicating a brand's identity, values, and visual elements. This ensures consistency, builds recognition, and strengthens brand integrity across all platforms and interactions.

What makes a good brand guidelines presentation design?

• Clarity: Clearly defined visual elements and guidelines.
• Consistency: Maintaining a uniform look and feel throughout.
• Flexibility: Adaptable to various platforms and uses.
• Designing for interactivity: Incorporating clickable links or interactive components to guide users.
• Designing for storytelling: Creating a narrative flow that brings the brand's journey and identity to life.
• User-friendly: Easy to navigate, search, and understand.
• Visual Appeal: Engaging and reflective of the brand's aesthetic.
• Accessibility: Ensuring it's usable for everyone, regardless of any disabilities.

Why use a Storydoc template instead of paying a design agency?

1. Stroydocs are 2x more engaging than a typical agency-made brand guidelines template
2. Our brand book presentation templates cost a fraction of the price you pay an agency.
3. With Storydoc you can produce content about 5x faster than using the legacy design approach.

What should a brand guidelines template include?

1. Brand Story: A brief on the brand's history, mission, and values.
2. Logo Usage: Guidelines on logo placements, sizes, and variations.
3. Color Palette: Details on primary, secondary, and tertiary colors, including specific color codes.
4. Typography: Guidelines on font types, sizes, and usage.
5. Imagery & Graphics: Directions on the types of photos, illustrations, or icons to use.
6. Tone of Voice: Descriptions of the brand's voice and writing style.
7. Dos and Don'ts: Explicit examples of what to do and avoid.
8. Digital & Print Guidelines: Specifics on how to apply branding on various platforms.

What are the main types of brand guidelines templates?

• Visual Identity Guidelines: Focus on logos, colors, and typography.
• Editorial Style Guides: Concentrate on tone, voice, and writing style.
• Integrated Brand Guides: Combine visual and editorial elements.
• Digital Brand Guidelines: Specific to online platforms and digital applications.