Press Kit Templates That Capture Attention & Engage

Grab a press packet template for impactful branding. Impress journalists with interactive design beyond PPT or PDF, making your press release kit stand out.

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What makes Storydoc better than PowerPoint or PDF?

With your traditional PowerPoint press kit design, you'll blend into the background, failing to captivate.

Journalists and media outlets are inundated with attractive press kit PPTs and PDFs-lovely, yet invariably static, uninspiring, and complex to digest.


What is the goal of a press kit?

The goal of a press kit is to provide journalists and media outlets with all the essential information about your product, service, or event in a clear and engaging way.

It's designed to make it easy for them to publish stories about you, enhancing your brand's visibility and credibility.


What should a press kit template include?

  1. A cover page: Clearly state the press kit purpose with your brand logo.
  2. Company overview: Briefly introduce your company, mission, and achievements.
  3. Press releases: Include recent press releases that highlight key announcements.
  4. Bios of key team members: Short bios and photos of important individuals.
  5. Product or service descriptions: Detailed descriptions and high-quality images.
  6. Media contact information: Provide direct contact details for press inquiries.
  7. Testimonials and case studies: Share customer success stories and endorsements.
  8. FAQs: A list of answers to commonly asked questions about your product or service.

Why use a Storydoc template instead of paying a design agency?

  1. Stroydocs are 2x more engaging than a typical agency-made press kit template.
  2. Our templates cost a fraction of the price you pay an agency.
  3. With Storydoc you can produce content about 5x faster than using the legacy design approach.


What makes a good press kit design?

  1. Clarity and conciseness: Keep the design simple and the content easy to understand.
  2. Brand consistency: Ensure your press kit reflects your brand's colors, fonts, and style.
  3. High-quality visuals: Include professional photos, logos, and other visuals that represent your brand well.
  4. Interactivity: Incorporate interactive elements like links to videos or clickable table of contents.
  5. Storytelling: Arrange the information in a way that tells a compelling story about your brand or product.


What are the main types of press kits?

  • Digital press kits: Designed for online distribution, often interactive.
  • Physical press kits: Printed materials packaged and sent to media outlets.
  • Event-specific press kits: Tailored for particular events or product launches.
  • Electronic press kits (EPKs): Typically used by the entertainment industry, focusing on multimedia content.
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