Sales Playbook Templates to Boost Win Rate

What makes Storydoc better than PowerPoint or PDF?

With your same-old PowerPoint sales playbook sample, you'll never stand out, nor truly engage. Decision-makers have seen countless beautiful sales playbook PPTs and PDFs before.

Despite their aesthetics, they remain static, uninspiring, and challenging to grasp.

What is the goal of a sales playbook?

The goal of a sales playbook is to equip sales teams with a structured and consistent approach to selling.

It's a comprehensive guide that outlines best practices, strategies, and tools to enhance the effectiveness of sales activities, aiming to boost performance and increase win rates.

What makes a good sales playbook design?

1. Clarity and ease of navigation to ensure quick access to information.
2. Interactive elements to engage users and provide hands-on learning.
3. Storytelling elements that connect strategies to real-world scenarios, make the content more relatable.
4. Aesthetic appeal to maintain interest and encourage regular use.
5. Customization options so it can evolve with your sales strategies.

Why use a Storydoc template instead of paying a design agency?

1. Stroydocs are 2x more engaging than a typical agency-made sales playbook template.
2. Our templates cost a fraction of the price you pay an agency.
3. With Storydoc you can produce content about 5x faster than using the legacy design approach.

What should a sales playbook template include?

1. A company overview, highlighting mission, values, and sales objectives.
2. Detailed buyer personas to understand the target audience better.
3. A step-by-step breakdown of the sales process from prospecting to closing.
4. Case studies and success stories to illustrate effective sales strategies.
5. Scripts for calls, emails, and meetings to guide interactions with prospects.
6. Tips for handling objections and FAQs from prospects.
7. KPIs and metrics for tracking sales performance and outcomes.

What are the main types of sales playbooks?

• Onboarding playbooks for training new sales team members.
• Product-specific playbooks detailing how to sell each product or service.
• Customer segment playbooks targeting specific market segments or industries.
• Competitive playbooks outlining strategies to win against key competitors.