What Is a Presentation & How to Nail It (Examples & Tips)

Learn the basic definition of a presentation and how to create a great one. Explore examples and tips to make your presentation effective and engaging.


Dominika Krukowska

6 minute read

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Short answer

What is a presentation?

A presentation is a collection or deck of slides that are used to present information to an audience. It is often used in business settings to present data, reports, proposals, and other important information to clients, stakeholders, and employees.

A presentation typically includes a combination of text, images, and other multimedia elements. The purpose of a presentation is to help the presenter effectively communicate their message and engage their audience, while also providing a visual aid for the audience to follow along with the presentation.

Whether you're a seasoned professional or just starting out, creating a compelling presentation is an important skill to have in any field. A well-designed presentation can help you clearly communicate your ideas, engage your audience, and effectively persuade them to take action.

In this article, we'll explore the definition of a presentation, provide tips on how to create one, and showcase some examples to inspire your own design.

Let's get started!

Is a presentation the same as a slideshow?

A presentation and a slideshow are similar in that they both involve presenting information to an audience using slides.

However, there are a few key differences between the two:

  • Purpose: A presentation is typically used to present information to an audience with the goal of persuading them to take a specific action, such as investing in a company or supporting a proposal. A slideshow, on the other hand, can be used for a wider range of purposes, such as showcasing photos, telling a story, or simply presenting information.

  • Length: A presentation is typically longer than a slideshow, as it is intended to cover a specific topic in depth and provide supporting information. A slideshow may be shorter and more focused on visual content, such as photos or videos.

  • Design: Presentations are often designed with a professional, polished look, while slideshows may have a more casual or personal feel.


Overall, while a presentation and a slideshow may both involve presenting information using slides, they serve different purposes and may have different lengths and design styles.

What are the main types of presentations?

There are many different types of presentations, each with its own purpose and structure. Here are a few common types:

  1. Informative presentations: These presentations are designed to provide information and educate the audience on a specific topic. They may include data, statistics, and examples to illustrate the main points. The goal of an informative presentation is to increase understanding and knowledge of a subject.

  2. Persuasive presentations: These presentations are designed to convince the audience to take a specific action or adopt a certain point of view. They may include arguments, evidence, and examples to support the main points. The goal of a persuasive presentation is to change the audience's attitudes or behaviors.

  3. Demonstrative presentations: These presentations are designed to show the audience how to do something, such as using a new product or software. They may include step-by-step instructions and demonstrations to help the audience understand the process. The goal of a demonstrative presentation is to teach the audience how to perform a task or use a product.

  4. Decision-making presentations: These presentations are designed to present information and options to help the audience make a decision. They may include data, pros and cons, and examples to help the audience evaluate different options. The goal of a decision-making presentation is to help the audience choose the best course of action.

  5. Motivational presentations: These presentations are designed to inspire and motivate the audience to take action. They may include stories, examples, and emotional appeals to engage the audience and encourage them to pursue their goals. The goal of a motivational presentation is to inspire and energize the audience.

Regardless of the type of presentation, it's important to plan and prepare carefully, using clear language, compelling visuals, and an organized structure to effectively communicate your message to the audience.

What are common types of presentation delivery methods and formats?

A frontal (in-person) presentation is a type of presentation that is delivered to an audience in person. This can be done in a variety of settings, such as a conference room, auditorium, or classroom. During a frontal presentation, the presenter speaks to the audience and uses visual aids, such as slides or props, to support their message.

A virtual presentation is a type of presentation that is delivered online, using video conferencing or streaming software. This allows the presenter to reach a remote audience and interact with them in real time. Virtual presentations often use slides or other visual aids to support the presentation, and may also include features such as screen sharing and breakout rooms for group discussion.

A presentation for reading is a type of presentation that is designed to be read rather than spoken. This can include documents such as reports, proposals, or articles. A presentation for reading may include visual aids, such as charts and diagrams, to support the content and make it more engaging.

An oral presentation is a type of presentation that is spoken to an audience, either in person or virtually. This can include frontal presentations, virtual presentations, and other types of presentations that are delivered through spoken communication.

A presentation in computer is a type of presentation that is created and delivered using computer software, such as Google Slides or Prezi. These presentations may include slides, images, and other visual aids to support the content and engage the audience.

A visual presentation is a type of presentation that uses visual aids, such as slides, videos, or diagrams, to support the content and engage the audience. Visual presentations may be delivered in person, online, or in print form.

A paper presentation is a type of presentation that is delivered in written form, often as a report or proposal. Paper presentations may include visual aids, such as charts and diagrams, to support the content and make it more engaging.

Why is a presentation important?

Using a presentation is important for a number of reasons:

  1. Clarity and organization: A presentation helps to organize your information and ideas in a clear, logical format. This can make it easier for you to convey your message and for your audience to understand it.

  2. Engagement: A well-designed presentation can help to engage your audience by using visual aids such as images, charts, and videos. This can make your presentation more interesting and help to keep your audience's attention.

  3. Persuasion: A presentation can be an effective tool for persuading your audience to take a specific action. By using data, examples, and other supporting materials, you can strengthen your argument and make a more compelling case.

  4. Professionalism: Using a presentation can also help to demonstrate your professionalism and attention to detail. It shows that you have put effort into preparing for the presentation and that you are taking the opportunity to present your information seriously.


Overall, using a presentation is an important tool for effectively communicating information and ideas to an audience. It can help to clarify your message, engage your audience, persuade them to take action, and demonstrate your professionalism.

What should a presentation include?

There are several key elements that a presentation should include:

  1. Introduction: The introduction should provide an overview of the purpose of the presentation and set the stage for the rest of the deck. This can include a brief summary of the main points and a clear call to action.

  2. Body: The body of the presentation should include the main points of your message. Each slide should cover a single main point, and the content should be organized in a logical order. Use images, charts, and other visual aids to help convey your message.

  3. Conclusion: The conclusion should summarize the main points of the presentation and reinforce the call to action. It's also a good idea to include a slide with your contact information so that your audience knows how to reach you.

  4. Design: The overall design of the presentation should be visually appealing and easy to read. Use consistent formatting and avoid overcrowding the slides with too much text or imagery.


If you would like to know more about what to include in different types of presentations, check out our designated guides:

How to make a presentation?

To make a presentation, follow these steps:

  1. Determine the purpose and audience of your presentation: Before you start creating your deck, it's important to understand the purpose of the presentation and who your audience is. This will help guide your content and design choices.

  2. Outline your content: Create an outline of the main points you want to cover in your presentation. This will help you organize your thoughts and ensure that your deck is structured logically.

  3. Choose your design and formatting: Select a design theme and formatting that is appropriate for your audience and purpose. Keep in mind that the design should be visually appealing and easy to read.

  4. Create the slides: Use a presentation maker to create the slides for your deck. Add text, images, charts, and other visual aids as needed to support your main points.

  5. Practice and rehearse: Practice delivering your presentation and make any necessary revisions to the content or design. Rehearse the timing of your presentation to ensure that it fits within the allotted time.


If you want to dive deeper into how to make specific kinds of presentations, check out these articles I wrote:

The best presentation examples for different industries and use cases

If you're looking for a professional and visually appealing presentation template, Storydoc has a range of options to choose from. Each template is designed with different industries and use cases in mind, so you can find the perfect fit for your needs.

For businesses, there are templates designed for pitch decks, marketing presentations, financial reports, and more. These templates include stylish designs and professional layouts that are perfect for making a strong impression on potential investors or clients.

There are also templates designed specifically for educators and trainers, with options for lesson plans, course materials, and e-learning modules. These templates feature clean, modern designs and are easy to customize with your own content.

Whether you're a business professional, educator, or something else entirely, Storydoc has a presentation template that's right for you. Check out our selection and find the perfect fit for your needs.

Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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