The Best 15+ SWOT Analysis Templates (Free Options Included)

Created by the Slideprocess web design studio, this colorful infographic bundle really is something! You get a few dozen options for differently laid out slides to analyze the strengths, weaknesses… oh, you know the drill. The only downside? Quite pricey! Other than that, a really solid proposition.

Editing: PowerPoint.

Less crowded than the previous option, this SWOT analysis design is based on a layout similar to a mind map. The cool thing is (as the name suggests), you get more than just slides for a SWOT analysis but also some general marketing-related ones.

Editing: Canva

Brought to you by SlidehelperTemplates, featuring 26 easy-to-edit slides in 4 color combinations, this lively template will really help you bring more attention to your analysis. What’s not to like

Editing: PowerPoint.

Need a SWOT analysis template to print out? This one from OneSmallStepPlanner should be your go-to. On the one hand, it looks like something you could create yourself… On the other, you probably wouldn’t manage to get that nice, polished, professional look.

Editing (though you probably won’t need to): PDF.

Slideprocess created this template to, according to their own words, “make your life easier.” And it does the job. It’s versatile, gives you different layout options for different types of analyses, it’s got a very pleasantly-looking color palette, and works across all major slideshow apps.

Editing: PowerPoint, Keynote, Google Slides

Brought to you by PlanMeIfYouCan, this package is probably the best value for money on our list. 14 different SWOT slide templates, all of which are vibrant, energetic, and very professional.

Editing: PowerPoint, Keynote, Google Slides

Another simplistic and minimalistic SWOT template for printing out. Not much to say about it, other than that it’s perfectly balanced and, for some strange reason, just so, sooo nice to look at.

Editing: PDF.

Want to kick your SWOT game up a notch? This advanced template from Slidesmash will let you do just that. You get plenty of different visualization options, all of which feel very impressive and will let you hook your audience. One caveat: it’s perhaps best if you have some design skills to make the most of this template.

Editing: Illustrator, PowerPoint

Adding some serious swagger by the use of 100% custom-made vector icons to your SWOT analysis, this template by Noor Magdy should be a hit in all tech-y industries: web development, digital marketing, engineering.

Editing: Photoshop.

PPtopia brings you this neat template for SWOT analyses that’s super easy to edit and very flexible—make as many content tweaks as you please and you can rest assured the design will never go haywire. This one is better suited for a more in-depth document, allowing for a more detailed analysis of every item in a separate slide.

Editing: PowerPoint.

Adobe Stock with what’s best about its products: simple, clean, elegant template for a quick SWOT analysis. Neat-looking vector icons included, colors fully customizable, ease of editing guaranteed.

Editing: Illustrator, Photoshop.

The left-to-right flow in this one makes for an intuitive reading experience, large icons guide your readers’ eyes to where you want them to go. Simple bullet-point-based text fields help you make easy edits. Recommended for short reports or one-pagers.

Editing: in-app.

It’s simple, it’s visually self-explanatory, it’s highly legible, the layout works on auto-pilot. Not really sold on the white-font-on-dark-background reading experience, but design-wise, it more than does the job.

Editing: in-app.

Most of the templates in this gallery are highly visual and best suited for marketing purposes. This one, in turn, is more technical, will work great for a SWOT analysis you need to deliver for an extensive internal report when you KNOW people will pay attention and need a template that accommodates all the nitty-gritty.

Editing: in-app.

Not 100% happy about including this one here as it comes from our direct competitor. On the other hand, at Storydoc, we never shy away from giving credit where it’s due. Won’t be writing any promotional copy around this one, let’s just say you might want to check it out. Or not. Whatever.

Editing: in-app.