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15+ Best SWOT Analysis Templates (Word, PPT, & More)

The Best 15+ SWOT Analysis...

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The Best 15+ SWOT Analysis Templates (Free Options Included)

A comprehensive gallery of the best SWOT analysis templates available for instant download: different file formats and free options included!

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John McTale

Editor-in-chief

Aug 31, 2021

 

 

infographic template example

 

There’s no business strategy without a solid SWOT analysis. And there’s no great SWOT analysis without a good-looking template. Of course, technically, you could just outline the strengths, weaknesses, opportunities, and threats for a business in a Word document, but it’s doubtful anyone would really pay any attention to it.

The problem with online templates for a SWOT analysis is that most look dated and unprofessional. Luckily, I went through all that fluff and found some absolute gems that I’m about to share with you in this piece.

Below, you’ll see a gallery of the finest SWOT analysis templates to download with a single click (free options included!).

 

Storydoc templates

 

Starting off with our very own tool that offers much more than “just” templates for SWOT analyses. We’re an online presentation maker where you can create interactive web presentations in minutes. And yes, we have dedicated slides for SWOT analysis, too—all inside fill-in-the-blank templates easier to use than any part of MS suite.


Just see an example of what Storydoc is capable of:

Sample presentation template transformed in our tool:

Before

After

Static presentations a relic of the past. With Storydoc, you’ll get interactive, animated content you never thought you’d have. Wow your audience, make a lasting impression, close more deals. Ready in a flash.

 

Want to add a SWOT analysis as a supplement to your presentation? See one of our galleries of the finest templates for all sorts of use cases:

And now… Let’s view the finest “standard” templates for SWOT analysis you’ll see in all 2021:

 

The best SWOT analysis templates for instant download

swot analysis

Four-color infographic

Created by the Slideprocess web design studio, this colorful infographic bundle really is something! You get a few dozen options for differently laid out slides to analyze the strengths, weaknesses… oh, you know the drill. The only downside? Quite pricey! Other than that, a really solid proposition.


Editing: PowerPoint.

Download here
swot analysis

Marketing plan

Less crowded than the previous option, this SWOT analysis design is based on a layout similar to a mind map. The cool thing is (as the name suggests), you get more than just slides for a SWOT analysis but also some general marketing-related ones.


Editing: Canva

Download here
swot analysis

Lively

Brought to you by SlidehelperTemplates, featuring 26 easy-to-edit slides in 4 color combinations, this lively template will really help you bring more attention to your analysis. What’s not to like

Editing: PowerPoint.

Download here
swot analysis

Minimalist

Need a SWOT analysis template to print out? This one from OneSmallStepPlanner should be your go-to. On the one hand, it looks like something you could create yourself… On the other, you probably wouldn’t manage to get that nice, polished, professional look.


Editing (though you probably won’t need to): PDF.

Download here
swot analysis

Universal

Slideprocess created this template to, according to their own words, “make your life easier.” And it does the job. It’s versatile, gives you different layout options for different types of analyses, it’s got a very pleasantly-looking color palette, and works across all major slideshow apps.


Editing: PowerPoint, Keynote, Google Slides

Download here
swot analysis

Energetic

Brought to you by PlanMeIfYouCan, this package is probably the best value for money on our list. 14 different SWOT slide templates, all of which are vibrant, energetic, and very professional.


Editing: PowerPoint, Keynote, Google Slides

Download here
swot analysis

Printable

Another simplistic and minimalistic SWOT template for printing out. Not much to say about it, other than that it’s perfectly balanced and, for some strange reason, just so, sooo nice to look at.


Editing: PDF.

Download here
swot analysis

Advanced

Want to kick your SWOT game up a notch? This advanced template from Slidesmash will let you do just that. You get plenty of different visualization options, all of which feel very impressive and will let you hook your audience. One caveat: it’s perhaps best if you have some design skills to make the most of this template.


Editing: Illustrator, PowerPoint

Download here
swot analysis

Vector

Adding some serious swagger by the use of 100% custom-made vector icons to your SWOT analysis, this template by Noor Magdy should be a hit in all tech-y industries: web development, digital marketing, engineering.


Editing: Photoshop.

Download here
swot analysis

Dynamic

PPtopia brings you this neat template for SWOT analyses that’s super easy to edit and very flexible—make as many content tweaks as you please and you can rest assured the design will never go haywire. This one is better suited for a more in-depth document, allowing for a more detailed analysis of every item in a separate slide.


Editing: PowerPoint.

Download here
swot analysis

Basic

Adobe Stock with what’s best about its products: simple, clean, elegant template for a quick SWOT analysis. Neat-looking vector icons included, colors fully customizable, ease of editing guaranteed.


Editing: Illustrator, Photoshop.

Download here
swot analysis

Icon-based

The left-to-right flow in this one makes for an intuitive reading experience, large icons guide your readers’ eyes to where you want them to go. Simple bullet-point-based text fields help you make easy edits. Recommended for short reports or one-pagers.

Editing: in-app.

Download here
swot analysis

Gradient

It’s simple, it’s visually self-explanatory, it’s highly legible, the layout works on auto-pilot. Not really sold on the white-font-on-dark-background reading experience, but design-wise, it more than does the job.

 

Editing: in-app.

Download here
swot analysis

Aha!

Most of the templates in this gallery are highly visual and best suited for marketing purposes. This one, in turn, is more technical, will work great for a SWOT analysis you need to deliver for an extensive internal report when you KNOW people will pay attention and need a template that accommodates all the nitty-gritty.


Editing: in-app.

Download here
swot analysis

Xtensio

Not 100% happy about including this one here as it comes from our direct competitor. On the other hand, at Storydoc, we never shy away from giving credit where it’s due. Won’t be writing any promotional copy around this one, let’s just say you might want to check it out. Or not. Whatever.


Editing: in-app. 

Download here

And that's a wrap!

 

Hope you found a SWOT analysis template that fits your needs and fell in love with it. Keeping my fingers crossed for that presentation or report you’re working on!

John McTale

Hi, I'm John, Editor-in-chief at Storydoc. As a content marketer and digital writer specializing in B2B SaaS, my main goal is to provide you with up-to-date tips for effective business storytelling and equip you with all the right tools to enable your sales efforts.